Green-living expert Alexandra Zissu joins online service dedicated to promoting healthy and green life changes; Zissu to manage environmental health and science content for PracticallyGreen.com

02.23.2011– Boston, MA Practically Green, an online service that helps busy people make healthy, practical, green-living decisions for themselves and their families, today announced the hiring of Alexandra Zissu as Editorial Director for the company.

In her role, Zissu will be responsible for editing all online environmental health and science content for Practically Green, notably the healthy green action platform. These healthy green actions, a core element of Practically Green’s personalized program, are comprehensive steps that users can take to live healthier and greener. Zissu will also oversee Practically Green’s product standards and screenings.

“As a trailblazer in the green and healthy living space, Alexandra Zissu brings a wealth of diverse experience and eco-living expertise to Practically Green,” said Practically Green Founder and CEO Susan Hunt Stevens. “We are excited to have her on board and look forward to working with her to provide real-world personalized advice to consumers worldwide.”

Zissu is a journalist and the renowned green-living author of The Complete Organic Pregnancy; The Conscious Kitchen, a Books for a Better Life Awards finalist; the forthcoming The Butcher’s Guide to Well-Raised Meat; and the just-released Planet Home, a room-by-room guide to safe and environmentally-friendly living. As a “greenproofing” consultant for businesses and households, Zissu has been called upon to help companies go green on all levels, from basic environmentally-friendly tips for staff to company-wide sustainability initiatives. For home consultations, Zissu identifies areas of living space where simple changes can reduce and minimize exposure to potentially harmful substances.

“I am thrilled to join the Practically Green team of esteemed green-living experts,” said Zissu. “I am looking forward to working together to continue building a site that will inspire people all over the world to commit to making healthy, green changes in their everyday lives. I’ll still be plugging away at my own work within the environmental community — writing, speaking, consulting — and it feels great to join forces with like-minded, passionate people on our shared mission.”

Practically Green is an online service that provides consumers with the knowledge necessary to make green and healthy-living decisions in their everyday lives, while also making the process fun and easy to share with their friends and neighbors via their personal online social networks.

The service is driven by a unique diagnostic tool that provides users with their current “green living profile.” The web site then draws from its database of more than 400 healthy green actions to generate customized recommendations for each user. Suggested actions help people reduce energy consumption, save water, reduce exposure to household toxins, and preserve natural resources. Progress is tracked and users earn points as well as social recognition in the form of badges and medals. Actions and accomplishments can be shared with friends, using the power of social networks to drive real-life changes.

Zissu joins an established team of digital media veterans including CEO Stevens, who held senior digital and marketing roles with The New York Times Company, most recently as SVP/GM of Boston.com, one of the nation’s largest regional news sites. The executive team also includes Co-founder and Vice President of Product and Technology Jason Butler, who has held product leadership roles with Boston.com, Abuzz, and Amazon.com; and Director of Social Programming Sarah Finnie Robinson, a former launch programming director at iVillage.

Practically Green was launched in a private beta version in May 2010, and went into open beta in July 2010.

Practically Green can be found at www.practicallygreen.com, on Twitter at www.twitter/practicallygrn, and on Facebook at www.facebook.com/practicallygreen.

Media Contacts:
Mary Zanor / Colleen White
Elevate Communications
617-861-3653 / 617-861-3679
mzanor@elevatecom.com> / cwhite@elevatecom.com>