I cannot tell you how many times a VGP (very green person) leans over to me and quietly says, “Can I ask you a question?” The first few times I thought I was in for something awkward or scandalous or worse. But now I know: they want my makeup list. They’ve greened everything from their cookware to their conditioner, but haven’t been able to take the final leap into natural concealer. I get it. Sacrifice is part of the game when you go green. But looking (or at least feeling) ugly? That’s too far for most of us. Some people find caring about how you look superficial, especially compared to other issues in the environmental movement. To which I say: whatever. Especially as there are important environmental health concerns to consider when it comes to cosmetics.

It takes a while to hit on the products in any given makeup bag. The process of finding the right color foundation, the perfect lip shade, a favorite blush is usually a circuitous one. Here’s the bad news–and the very reason for the whispers from VGPs: the concealer that can erase any sleepless night or banish a blemish like nobody’s business is likely filled with the worst possible wildly unregulated crap. I’m talking carcinogenic, hormone-disrupting,  petroleum-derived ingredients. Things with heavy metals like lead. Nothing you would slather on your skin–your largest organ–if you knew better and really considered it. Now you know better. Time to consider it. If you put this gunk on your lips you know you’re eating it. I don’t have to tell you that. The pink-hued rim of your coffee cup speaks for itself. Grim grim grim. And: no thank you.

Thankfully there are several ways around this conundrum:

1. Have perfect flawless skin. (Ha!)

2. Get a degree in reading cosmetic labels and spend all of your time turning bottles around and researching. (As if.)

3. Memorize the names of a few third party certified natural brands, try out their products to see what works, and wear a minimal amount. Less is more anyway.

I went through this process when reporting the The Complete Organic Pregnancy. It wasn’t fun to have to give up all of my favorite products as my belly grew, but it was extremely worthwhile. Here’s an excerpt from that book where I explain what to avoid and how to find the best buys for your makeup bag.

Beauty products smell good, make us look pretty, and promise instant perfection – flawless skin, think, shiny hair, solid nails.  Unfortunately most are loaded with chemicals linked to birth defects, carcinogens, ingredients derived from nonrenewable petroleum, and preservatives that can end up in breast tissue.  The Environmental Working Group says 89 percent of the ingredients in everyday products aren’t tested for safety.  Which is why – especially when pregnant – organic beauty products are the way to go.  But there’s a catch: our government doesn’t regulate personal products the way it regulates food (though there have been some advances made recently, and hopefully more to come).  This means that any…[cosmetics] company can slap the label “organic” or “natural” on its product.  In the absence of government regulation, the genuine organic- and biodynamic-beauty-product producers (a significant minority) have tried to find a way to differentiate themselves.  Many of them are European companies and adhere to comparatively strict European standards. 

I wear minimal makeup (unless I’m going on television to talk about things like…organic makeup). Here are a few brands I have tested through, am currently comfortable with, and think work well. Nothing is perfect. There have been others in the past and there will be others in the future. These are just my current staples. That said, I still always read labels before I buy any product; ingredients, certifications, and packaging changes. I’m not a manufacturer.

One caveat: the natural makeup world needs to continue their quest to develop products for darker skin tones.

And one tip: try organic olive oil or coconut oil on your lips for moisture and shine; that’s what I wear and I don’t have to give it another thought if I swallow either.

Suki

Dr. Hauschka

Jane Iredale Minerals

RMS Beauty

What have you found that works for you?