Thank You Jeffrey Hollender

  • August 8, 2011 11:00 am

Loving this blog Jeffrey Hollender posted today: If I Wanted Someone To Talk About My Brand It Would Be Alexandra Zissu.

A few highlights:

“If I wanted someone to talk about my brand–especially to moms who own a lion’s share of purchasing power and who vote for change with their wallets (and actions)–it would be Alexandra Zissu.

Alexandra is the author and green living expert par excellence who helped me write Planet Home: Conscious Choices For Cleaning and Greening The World You Care About Most….

Alexandra she has a knack for translating hard to understand sustainability issues and environmental health science into easy, pithy consumer English. She’s passionate about giving people the education and tools to make conscious decisions as they go about their daily routines—and especially about the collective impact this can have. She knows what parents and other eco-interested consumers really want to hear and what they don’t want to hear–drawing on her experience with her own active group of followers via books, articles, blogs, social media, talks, and demonstrations. She also has a deep understanding of the full spectrum of green—from people just getting started to the diehard lifers.

Don’t think that anyone’s going to pull the wool over Alexandra’s eyes. I’ve found her a tough critique of Seventh Generation’s as well as almost every product we reviewed for Planet Home. But that’s exactly what you want. Trust comes from transparency, a balanced perspective on the great, and the not so great. That’s what the best brand ambassador is uniquely able to do. She won’t read from a script, she’ll visit your lab, talk to other customers, do a little bit of her own testing and research, maybe even tell you quietly a few things you might not be so eager to hear….A better brand ambassador you won’t find!”

Read it in full  here.

What To Expect…When Reading This Blog

  • April 18, 2011 8:36 am

Last night I drew a diagram of all of the things that I do. It was a dot I called “me” in the middle, and then circles all around me of what I’m working on, involved with, or otherwise doing. The verdict? I’m busy! (And, um, overextended.)

In an effort to make sure blogging doesn’t keep getting back-burnered, I’ve come up with the following schedule. This way you’ll know what I’m posting and when, and can come back to read accordingly.

I’m launching the new schedule this Tuesday, in honor of Earth Week, and will be raffling off several free copies of The Conscious Kitchen and Planet Home to new readers who follow me on Twitter and/or fan me on Facebook mentioning the new, more frequent blog via post or tweet and suggesting one thing I should cover on it.

  • TUESDAYS: Look for relevant information and excerpts from all of my books, linked to whatever is happening in the news
  • THURSDAYS: Q&A days! You send in your questions, I answer them.
  • SATURDAYS: Mish-mosh day, mainly food-related. I’ll be posting farmers’ market videos, ingredient thoughts, recipes, and more.

I promise to stick to the schedule, but of course reserve the right to do slightly less or maybe even more, especially when The Butcher’s Guide To Well-Raised Meat comes out on June 7th.

If you like what you read, please let your friends know about it, and make some noise in comments. If you’re interested in hearing even more from me, sign up for my newsletter, follow me on Twitter, or “like” me on Facebook. I’m on there daily posting links to what I’m reading and thinking about throughout my days.

Jeffrey Hollender and Planet Home in The Washington Post

  • April 11, 2011 5:16 pm

Loving this  interview with Jeffrey Hollender in The Washington Post.  He talks about Planet Home and how we can all make little steps to leading a more sustainable life.  First and easiest step: buy less stuff!

Check out the article here.

Mother Earth News and Natural Home Magazine

  • March 4, 2011 5:33 pm

Excited that this Mother Earth News article, BPA-Free Plastics Release Estrogen Disrupting Chemicals Study Finds, mentions Planet Home. It also links to an excerpt of the book in Natural Home Magazine where we discuss safety concerns about plastic food storage containers.

Planet Home in The New York Times

  • February 26, 2011 3:03 pm

The New York Times just published an article on Jeffrey Hollender with many mentions of Planet Home. I’m biased but the book jacket sure looks gorgeous in those pages!


  • February 18, 2011 9:17 pm

Thanks to the GoodGuide for this fun Q&A.

Mini excerpt below. For more, click through.

GG: What makes Planet Home a really worthwhile read? How does it differ from other green living advice books that are available?

AZ: Planet Home’s holistic approach to going green makes it unique. We’re all part of one big shared planet home—what you do at home affects me and what I do affects you. And our actions ripple out—hurting or helping the environment. Planet Home takes our interconnectedness as a point of departure and then flows into excellent green living tips for every room of the house from the bathroom to the kitchen to the attic to the nursery.

The small choices we all make on a daily basis can have tremendous impact. Tests show that in cities including Los Angeles, Denver, and Baltimore, household products such as cleaners, personal care products, paints and stains are the largest source of pollutants after cars. It’s empowering to think you can have such tremendous impact if you choose the greenest versions of these very products. The book also includes a chapter (my favorite) on understanding the bigger picture—all of the systems that are involved in any household. Sometimes going green can be a vague concept. By explaining the systems behind simple green steps, and taking away that vagueness, Planet Home helps people go greener faster.

Planet Home book tour — Seattle

  • January 27, 2011 8:21 pm

Back in the day I was a food writer. Which is (part of) the reason I wrote The Conscious Kitchen. Mainly I just really, really love to eat. And especially real food — local, organic, tasty. So I spent some time researching where to eat before heading out on tour. I was really jazzed by what I read about Seattle. There were so many amazing restaurants to choose from that fit in to those categories, and went above and beyond. After much hemming/hawing (and drooling), I settled on Tilth. And here’s why (from their website):

“We feature New American cuisine prepared with certified-organic or wild ingredients sourced from as many local farmers we are able to support. Our executive chef and owner, Maria Hines, is a James Beard Award winner for Best Chef of the Northwest, as well as one of Food & Wine Magazine’s 10 Best New Chefs of 2005. In 2008, the New York Times deemed Tilth one of the best new restaurants in the country. Tilth received its organic certification from Oregon Tilth, an unaffiliated organization that promotes sustainability.”

My kind of place! Unfortunately, the flight from Denver got in too late for us to go. I was heartbroken, but also tired. Sitting at a table at that point would have been tough. So I loaded up at a Whole Foods near my hotel and climbed into bed with lovely regional cheeses and a tasty local wine to drown my sorrows and prepare myself for the next day.

I didn’t do any broadcast in Seattle, so had time to wander around before meeting with local moms in nearby Edmunds. Here are a few pictures of the gorgeous sculpture garden and the sign I saw instead of flying fish (Pike Place Market is renovating!). Seattle reminded me of San Francisco if you crossbred it with Helsinki (my daughter’s paternal grandmother is Finnish so we have spent lovely time in Finland). Happily I managed great coffee and some tasty food before road tripping to Portland later in the day. What a gorgeous drive. I’d love to go back to both.

Oddly, I’m posting this from way up in the air as I finally make my way back to snowy New York City. American Airlines has wireless. Brave new world.

On way to Portland.

Planet Home Book Tour — Denver

  • January 27, 2011 5:16 pm

Being greeted at Denver airport

I’m stuck in the San Francisco airport waiting to get home to my family so I thought I’d use this time to reflect on the past few days. Last Sunday I flew from New York, where I live, to Denver. That night I ate at a lively local foods spot called Root Down and attempted to sleep. I’m actually a champion sleeper, but flying, hotels, and not being with my family interfere. Giving talks and going on television also make me nervous; I’m used to writing alone! That said I had a warm welcome and a good segment on Good Day Colorado/Denver’s local Fox station and then met with a bunch of local moms to chat about all things green at the Children’s Museum. A grade school/high school friend who has moved to the Denver area even showed up with her son — so nice to see a familiar face. I’m apparently not supposed to admit that I had some altitude sickness, but I’m an over-sharer. So there. Denver was gorgeous, but I did feel much better once we left.Here are some pictures from Denver. I especially adored the personal greeters in the airport who help direct you to your gate or transportation. This lady (above) even let me try on her fabulous hat.

Denver Children's Museum talk/signing books

Planet Home on the 10! Show Philadelphia

  • January 18, 2011 8:30 pm

View more news videos at:


Planet Home on WFTX Fox Cape Coral, Florida

  • January 13, 2011 10:04 am

I'm talking about how I hope Planet Home creates an army of conscious consumers.