Many thanks to Civil Eats and Tri-City Herald for the wonderful mentions of The Butcher’s Guide to Well-Raised Meat! Here is an excerpt from the Civil Eats article, but to read the entire posts, click here and here.
“Trials and tribulations aside, this book is mostly a lot of fun. Inquisitive home cooks will love the copious diagrams and charts that dissect all aspects of meat animals and meat cooking. The Applestones make a point of encouraging whole-animal cooking, which means they explain how to cook every cut, especially the lesser-known cuts that require slow, low heat methods.”
Loving this blog Jeffrey Hollender posted today: If I Wanted Someone To Talk About My Brand It Would Be Alexandra Zissu.
A few highlights:
“If I wanted someone to talk about my brand–especially to moms who own a lion’s share of purchasing power and who vote for change with their wallets (and actions)–it would be Alexandra Zissu.
Alexandra is the author and green living expert par excellence who helped me write Planet Home: Conscious Choices For Cleaning and Greening The World You Care About Most….
Alexandra she has a knack for translating hard to understand sustainability issues and environmental health science into easy, pithy consumer English. She’s passionate about giving people the education and tools to make conscious decisions as they go about their daily routines—and especially about the collective impact this can have. She knows what parents and other eco-interested consumers really want to hear and what they don’t want to hear–drawing on her experience with her own active group of followers via books, articles, blogs, social media, talks, and demonstrations. She also has a deep understanding of the full spectrum of green—from people just getting started to the diehard lifers.
Don’t think that anyone’s going to pull the wool over Alexandra’s eyes. I’ve found her a tough critique of Seventh Generation’s as well as almost every product we reviewed for Planet Home. But that’s exactly what you want. Trust comes from transparency, a balanced perspective on the great, and the not so great. That’s what the best brand ambassador is uniquely able to do. She won’t read from a script, she’ll visit your lab, talk to other customers, do a little bit of her own testing and research, maybe even tell you quietly a few things you might not be so eager to hear….A better brand ambassador you won’t find!”
Read it in full here.
Many thanks to Edible Manhattan for mentioning The Butcher’s Guide to Well-Raised Meat in their summer issue! Love this: “…the book is much more than a manual. Simultaneously irreverent, uproarious and informative, it presents jaw-dropping truths about modern meat, laugh-out-loud explanations of offal, and, yes, stuff-your-mouth recipes for dishes like tongue tacos.” For more, see Edible Manhattan – July, Aug.
Not sure who looks better? The book cover or Josh? Fun to see both of them in Bon Appetit! And love love love that they’re calling it “The new bible for conscious carnivores.”
Feeling grateful for all of the mentions of The Butcher’s Guide to Well-Raised Meat in the news and on the web! Here are a few recent articles and posts:
Thanks The Denver Post for reprinting the Quick Lamb Meatballs recipe.
The Butcher Blog has a great write-up on their website, including this tidbit I love: ”It’s neither cookbook nor reference book nor memoir nor treatise, but the sum of all these things, making it much more.”
For more reviews, check out Bamboo Magazine, Errant Dreams (who gave the book a 5 out of 5!), Uncrate, and Urban Daddy.
Thank you, thank you!
Many thanks to the staff at The Daily Freeman for the awesome article about The Butcher’s Guide to Well-Raised Meat. They even included a video of an interview with Jessica Applestone. Here is an excerpt:
In “The Butcher’s Guide,” not only do the authors argue sharply in favor of grass-fed animals, but they define terms like “free-range” and “organic.”
They also get right to the point about the best cooking techniques (like making the perfect steak); how to make spice rubs and use bones in your cooking.
And they give the inside scoop on buying well-raised meat on a budget and include some recipes like “Bite-Your-Tongue Tacos,” and “Japanese Fried Chicken.”