Jeffrey Hollender and Planet Home in The Washington Post

  • April 11, 2011 5:16 pm

Loving this  interview with Jeffrey Hollender in The Washington Post.  He talks about Planet Home and how we can all make little steps to leading a more sustainable life.  First and easiest step: buy less stuff!

Check out the article here.

Wanna Be My Intern?

  • March 15, 2011 10:16 am

I’ve posted this in several places, but somehow didn’t think to also spread the word here!? Too busy! I’ve gotten some really wonderful responses so far, but that doesn’t mean you’re not my dreamboat. (Well, full transparency: that one response that told me that interns are slaves and therefore I know nothing about sustainability wasn’t so lovely. No shocker here that she’s not getting hired!)

Author Seeks Intern

Author/environmental health journalist/eco-consultant Alexandra Zissu is seeking an eco-obsessed intern for research, writing, and social media help. I’m looking for a warm, smart, amazing, energetic, organized, and self starter-y person who is interested in all things sustainable and might want to write later in life/dabbles now. It’s a big plus if you adore 5-year-olds and a hectic and wonderful life that bleeds into a hectic and wonderful professional life. I’m happy to arrange for school credit if that’s available from your school. I prefer a multi month commitment, though hours and days are flexible. The position is unpaid, but comes with many perks and introductions. If we hit it off and you stick around for months, a modest stipend is available. I prefer that you already live and/or are in school here in New York, though most of the work can be done remotely. How can I find such a dreamboat?

Check out my website,, then write me via the “get in touch” page and tell me all about yourself. Announces New Editorial Director: Me

  • February 23, 2011 11:32 am

Green-living expert Alexandra Zissu joins online service dedicated to promoting healthy and green life changes; Zissu to manage environmental health and science content for

02.23.2011– Boston, MA Practically Green, an online service that helps busy people make healthy, practical, green-living decisions for themselves and their families, today announced the hiring of Alexandra Zissu as Editorial Director for the company.

In her role, Zissu will be responsible for editing all online environmental health and science content for Practically Green, notably the healthy green action platform. These healthy green actions, a core element of Practically Green’s personalized program, are comprehensive steps that users can take to live healthier and greener. Zissu will also oversee Practically Green’s product standards and screenings.

“As a trailblazer in the green and healthy living space, Alexandra Zissu brings a wealth of diverse experience and eco-living expertise to Practically Green,” said Practically Green Founder and CEO Susan Hunt Stevens. “We are excited to have her on board and look forward to working with her to provide real-world personalized advice to consumers worldwide.”

Zissu is a journalist and the renowned green-living author of The Complete Organic Pregnancy; The Conscious Kitchen, a Books for a Better Life Awards finalist; the forthcoming The Butcher’s Guide to Well-Raised Meat; and the just-released Planet Home, a room-by-room guide to safe and environmentally-friendly living. As a “greenproofing” consultant for businesses and households, Zissu has been called upon to help companies go green on all levels, from basic environmentally-friendly tips for staff to company-wide sustainability initiatives. For home consultations, Zissu identifies areas of living space where simple changes can reduce and minimize exposure to potentially harmful substances.

“I am thrilled to join the Practically Green team of esteemed green-living experts,” said Zissu. “I am looking forward to working together to continue building a site that will inspire people all over the world to commit to making healthy, green changes in their everyday lives. I’ll still be plugging away at my own work within the environmental community — writing, speaking, consulting — and it feels great to join forces with like-minded, passionate people on our shared mission.”

Practically Green is an online service that provides consumers with the knowledge necessary to make green and healthy-living decisions in their everyday lives, while also making the process fun and easy to share with their friends and neighbors via their personal online social networks.

The service is driven by a unique diagnostic tool that provides users with their current “green living profile.” The web site then draws from its database of more than 400 healthy green actions to generate customized recommendations for each user. Suggested actions help people reduce energy consumption, save water, reduce exposure to household toxins, and preserve natural resources. Progress is tracked and users earn points as well as social recognition in the form of badges and medals. Actions and accomplishments can be shared with friends, using the power of social networks to drive real-life changes.

Zissu joins an established team of digital media veterans including CEO Stevens, who held senior digital and marketing roles with The New York Times Company, most recently as SVP/GM of, one of the nation’s largest regional news sites. The executive team also includes Co-founder and Vice President of Product and Technology Jason Butler, who has held product leadership roles with, Abuzz, and; and Director of Social Programming Sarah Finnie Robinson, a former launch programming director at iVillage.

Practically Green was launched in a private beta version in May 2010, and went into open beta in July 2010.

Practically Green can be found at, on Twitter at www.twitter/practicallygrn, and on Facebook at

Media Contacts:
Mary Zanor / Colleen White
Elevate Communications
617-861-3653 / 617-861-3679> />