Steer to Steak on RecipeClub.net

  • February 21, 2011 10:14 am

I finished the final read of the final draft of The Butcher’s Guide to Well-Raised Meat at some point this week. Phew. A book is a looong process and it is always amazing to near the end of writing one. We still have a few tweaks to go–art and illustration things mainly, and the index. But now my attention is turning to what it will be like when it is published. In a few weeks, we’ll be meeting with the publicist to start that conversation.

Meanwhile, my publisher has launched a new website where they share information from their writers — RecipeClub.net. And they asked me to write a little something for the site about what it has been like for me to witness slaughters this year. If slaughter is something that makes you uncomfortable, no need to click through to the link below.

Fleisher’s–my butcher shop and the topic/co-authors/reason for The Butcher’s Guide–offers weekends where interested people can witness a slaughter and then follow the system of how that animal then becomes meat. They do a pig to pork day and they do a steer to steak day. A month or so ago, a bunch of people from the publisher came to a steer to steak event. They all had strong, positive reactions to it. And we were thrilled to have them there. One came with a camera and shot a lot of thoughtful pictures. My text about the experience and these pictures of the experience can be found here.

GoodGuide

  • February 18, 2011 9:17 pm

Thanks to the GoodGuide for this fun Q&A.

Mini excerpt below. For more, click through.

GG: What makes Planet Home a really worthwhile read? How does it differ from other green living advice books that are available?

AZ: Planet Home’s holistic approach to going green makes it unique. We’re all part of one big shared planet home—what you do at home affects me and what I do affects you. And our actions ripple out—hurting or helping the environment. Planet Home takes our interconnectedness as a point of departure and then flows into excellent green living tips for every room of the house from the bathroom to the kitchen to the attic to the nursery.

The small choices we all make on a daily basis can have tremendous impact. Tests show that in cities including Los Angeles, Denver, and Baltimore, household products such as cleaners, personal care products, paints and stains are the largest source of pollutants after cars. It’s empowering to think you can have such tremendous impact if you choose the greenest versions of these very products. The book also includes a chapter (my favorite) on understanding the bigger picture—all of the systems that are involved in any household. Sometimes going green can be a vague concept. By explaining the systems behind simple green steps, and taking away that vagueness, Planet Home helps people go greener faster.

Kids Around Canada Mentions The Complete Organic Pregnancy

  • February 15, 2011 2:25 pm

Thrilled for this delightful mention of The Complete Organic Pregnancy in a baby basics post on KidsAroundCanada.com

“I strongly recommend you get your hands on Alexandra Zissu’s The Complete Organic Pregnancy.  This book preps you for the “before, during and after” of pregnancy and guides parents-to-be through everything from the safest laundry detergent to safe household cleaners, to organic baby food recipes. I promise you won’t let this book stray far from your nightstand.”

Thanks!

Planet Home on the 10! Show Philadelphia

  • January 18, 2011 8:30 pm

View more news videos at: http://www.nbcphiladelphia.com/video.

 

The Conscious Kitchen in The Toronto Star

  • January 16, 2011 5:28 pm

Thanks to The Toronto Star for mentioning The Conscious Kitchen in this article on how to handle food waste.

“Whether we eat at restaurants, in work or school cafeterias or at home, we should reduce waste (the first R in the reduce, reuse, recycle mantra).

‘When standing in front of your garbage, the choice shouldn’t only be recycle or throw away,’ writes U.S. author Alexandra Zissu in The Conscious Kitchen. ‘There’s no such thing as `away.’ It’s just elsewhere.’

So learn to love your leftovers.”

Agreed! And compost everything else!

Planet Home on WFTX Fox Cape Coral, Florida

  • January 13, 2011 10:04 am

I'm talking about how I hope Planet Home creates an army of conscious consumers.

Planet Home on Omaha Morning Blend

  • January 12, 2011 11:12 am

Planet Home on Omaha Morning Blend

Planet Home Radio and Satellite Media Tour Recap/Photos

  • January 12, 2011 9:29 am

I've spent the past two mornings talking to radio stations and television stations about Planet Home. I always love the chance to speak with people all across the country.

 

So far people have been very receptive to Planet Home's holistic approach to going greener faster. The book explains the real systems behind simple green steps like turning off your lights, or only using cold water to do laundry, or cleaning all rooms of the home from your bathroom to your attic with natural products in an attempt to reduce the vagueness around going green. I often see people taking what they think of as a few unrelated steps to green their lives. Planet Home lays it all out systematically, showing how all of these steps are connected, and how we're all interconnected. The radio and tv hosts seemed very into this approach.

 

I also heard a lot of concern over if green cleaning products really work (they do), if washing in cold water can really get your clothes clean (yes — and it saves so much energy as 90 percent of the energy associated with doing laundry goes to heating water), and about the expense of going green. I've tackled the expense discussion many times in the past and we do it again in Planet Home. If you buy less stuff, and only durable stuff, and truly understand the reasons why an organic apple or a "green" toy might cost more than a conventional version, my hope is that you'll be willing to spend the savings you gain when you reduce your purchases on greener versions of what you do buy. There's more on that in the pages of Planet Home. Plus tips on how to make your own cleaning products out of things you already have in your cabinets (vinegar, baking soda, hydrogen peroxide etc.).

Here are some behind the scene shots of the SMT (satellite media tour) — me getting my makeup done, the set, and even the organic food section of the catering table. Did you happen to catch one of the radio or tv segments? What did you think? If you did and have any follow up questions, please post in comments and I'm happy to answer.

 

 

 

 

 

 

 

Reviews of Planet Home Starting

  • January 8, 2011 8:43 pm

Reviews and blog mentions of Planet Home are starting to roll in. Practically Green has a fun q&a with Jeffrey Hollender and me, The GoodGuide has it on their what-they're-reading-now list, and BabyGreenDesign gives a nice shout out, calling it a "green home bible" for 2011. I'm very grateful to TheLocalCook.com for giving it 5 out of 5 and for pointing out the following:

 

"At first I was a bit wary, thinking maybe it would be a thinly veiled marketing shtick for Seventh Generation products. Surprisingly, it includes information on how to make your OWN cleaning products!"

 

I know this but I forgot that not everyone else does! Read even one page and this will become amply clear.

Planet Home Tour Kicks Off

  • January 7, 2011 10:43 am

I'm starting to spread the word about Planet Home Monday, January 10th with a Radio Media Tour. The nice part is I get to sit in a quiet room (got one of those to lend me for the morning? my daughter can be really loud!) in my pjs as I talk to many people across the country. Some interviews are live and some are taped. I won't know when the taped ones will air but the live ones are listed below. Tune in!

Then on Tuesday, January 11th, I'm doing a Satellite Media Tour. This is similar to the radio thing, but I get out of my pjs and thankfully someone will do my makeup and then I talk to many television stations across the country. Some will be taped and I don't know when those will air but the live ones are listed below. Let me know in comments if you see me.

I have so much I want to share and say. I'll be working today and this weekend on editing down my gushing….

I'll be doing more press in upcoming weeks so check back here for details or sign up for my newsletter and I'll deliver the dates and times to you.

Wish me luck.

 

RADIO schedule January 10th

7:50 – 8:00 a.m. ET    Eau Claire    WIZM-AM    

8:10 – 8:20 a.m. ET    Hartford    WICH-AM    

8:30 – 8:40 a.m. ET    Colorado Springs / Denver     KCMN-AM   

8:50 – 9:00 a.m. ET    New York    Hudson Valley Radio Network (WGHQ-AM (920); WBNR (1260) & WLNA (1420))    

9:00 – 9:10 a.m. ET    Columbus    WQEL-FM    

9:30 – 9:40 a.m. ET    Syracuse, NY    WNTQ-FM    

9:50 -10:00 a.m. ET    Baltimore    WJSS-AM    

10:30 – 10:40 a.m. ET    Kansas City    KSIS-AM & KSDL-FM    

10:40 – 10:50 a.m. ET    Regional VA    WAMV-AM    

11:10 – 11:20 a.m. ET    Reno    KWNA-AM    

11:40 – 11:50 a.m. ET    Rochester MN / Mason City IA    KGLO-AM    

             

TV schedule January 11th

Most of my appearances will be "live to tape" so I'm not sure when they'll be on. These four are live:

7:10-7:15 a.m.    KIMT-TV/Daybreak    CBS    Rochester, MN

7:20-7:25 a.m.    WPMT-TV/Fox 43 Mornings     FOX    Harrisburg, PA

8:10-8:20 a.m.    WYAM-TV/Valley Happenings    IND    Huntsville, AL     

9:15-9:20 a.m.    KLAS-TV/8 News Now    CBS    Las Vegas, NV

I will also be appearing on these station's shows (usually the morning shows) but not sure what time they'll roll the tapes):

WBUP-TV/10 News Now    ABC    Marquette, MI

WNEM-TV/Better Mid Michigan    CBS    Flint, MI

KMTV-TV/Morning Blend    CBS    Omaha, NE

WCMH-TV/Daytime Columbus    NBC    Columbus, OH

WFTX-TV/Morning Blend    FOX    Ft Myers, FL

WNCR-TV/5 and 10 pm news    IND    Raleigh, NC

KOB-TV/Good Day New Mexico    NBC    Albuquerque, NM

WSET-TV/Good Morning Virgina    ABC    Roanoke

WLOX-TV/Midday Show    ABC    Biloxi, MS

WAAY-TV/WAAY 31 FirstNews    ABC    Huntsville, AL

KSLA-TV/Your Hometown Show    CBS    Shreveport, LA